The CMO as Data Scientist: How to Win with Data-Driven Marketing
The role of the CMO is evolving in today's digital, data-driven world. Marketing executives cannot be "mere" brand stewards - they must also be data shepherds.
This executive brief explains what data-driven marketing is, and why it's so important for driving:
- Brand value
- Competitive advantage
- Customer loyalty
Additionally, it oulines SIX SPECIFIC STEPS marketing leaders can take to think and act like data scientists as they initiate and lead data-driven marketing efforts within their organizations.