Picking the Right Data Management Platform:
4 Steps to Success and Martech ROI
A data management platform (DMP) can be the foundation for data-driven marketing success for your company. To realize the full benefits of your investment in this marketing technology, however, it's critical that you pick the right tool, implement it properly, and optimize it for your business.
This two-page checklist is your guide to making sure you do your homework to get the best data management platform for your business needs. It explains four key steps you should undertake before investing in this technology, including:
- Establishing your DMP goals
- Planning an iterative approach to implementing a DMP
- Connecting your martech to your people and processes