Understanding the Omni-Channel Journey to Customer Insights
Social. Mobile. Email. A retail store. Today's consumers jump from channel to channel as part of their buying process. So how do you keep up?
Here's your map for data-driven marketing: this free ten-page will help you chart your company's omni-channel journey to better customer intelligence.
This guide outlines several key concepts:
- Why customer intelligence is a journey, not a destination
- What the key milestones on the customer journey are
- Where to begin your journey, and how to extend it once you've laid down a solid foundation of data-driven marketing